Privacy Policy

Effective Date: January 1, 2026

Last Updated: January 1, 2026

South of East (“we,” “us,” or “our”) respects your privacy and is committed to being transparent about how information is collected, used, and shared when you visit our website.

South of East is a brand operated by Tropic of Capricorn LLC, doing business as South of East.

This Privacy Policy explains what information we collect, why we collect it, how it is used, and the choices available to you.

1. Information We Collect

a. Information You Provide Voluntarily

You may choose to provide information to us, including:

  • Your name

  • Email address

  • Messages or inquiries submitted through forms

  • Newsletter or mailing list sign-ups

We collect only the information necessary to respond to your request or provide the service you choose to engage with.

b. Information Collected Automatically

When you visit our website, certain information is collected automatically, including:

  • Pages viewed and time spent on the site

  • Referring URLs

  • Approximate location (city or region level)

  • Device type, browser type, and operating system

This information helps us understand how the site is used and how to improve performance, content, and user experience.

2. Analytics & Measurement Tools

We use Google Analytics and related measurement tools to understand site usage and performance.

Google Analytics

Google Analytics collects aggregated usage data such as page views, session duration, device information, and approximate location. This data is used for analytical and measurement purposes only.

We do not receive personally identifiable information directly from Google Analytics.

Google Signals

We have enabled Google Signals, which allows Google Analytics to collect additional information from users who are signed into their Google accounts and have consented to ads personalization.

This information may include:

  • Generalized location

  • Device information

  • Interests inferred by Google

Google may associate this data with visitation information from our website in accordance with Google’s own privacy policies.

You can manage or delete this data through your Google account settings:

https://myaccount.google.com/controls

User-Provided Data (Hashed Data)

In limited circumstances, we may use privacy-safe, hashed first-party data (such as an email address you voluntarily provide) to improve analytics accuracy and conversion measurement.

This data:

  • Is hashed before processing

  • Is used only for measurement and analytics

  • Is not sold

We do not knowingly collect or process sensitive personal data.

3. Advertising & Ads Personalization

Analytics data collected through this site may be used to support advertising measurement and audience insights when linked with advertising platforms such as Google Ads.

Where permitted, ads personalization may be enabled.

You may opt out of personalized advertising through:

  • Your Google Ads settings

  • Industry opt-out tools: https://optout.aboutads.info/

4. Cookies & Similar Technologies

We use cookies and similar technologies to:

  • Enable core site functionality

  • Understand how visitors interact with the site

  • Improve performance and content

You can control or disable cookies through your browser settings. Some site features may not function properly if cookies are disabled.

5. How We Use Information

We use information collected through the site to:

  • Operate and maintain the website

  • Respond to inquiries and communications

  • Improve content, design, and functionality

  • Understand audience engagement

  • Measure site performance and marketing effectiveness

We do not sell your personal information.

6. Sharing of Information

We may share information only in the following circumstances:

  • With service providers that help operate the website (such as analytics providers)

  • When required by law or legal process

  • To protect the rights, safety, or integrity of our business or users

Third-party services process data in accordance with their own privacy policies.

7. Data Retention

We retain information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

8. Your Rights & Choices

Depending on your location, you may have the right to:

  • Request access to personal information

  • Request correction or deletion

  • Object to certain data processing

  • Withdraw consent where applicable

To make a request, contact us at:

info@southofeast.travel

9. International Visitors

This website is operated from the United States. If you access the site from outside the U.S., your information may be transferred to and processed in the United States or other jurisdictions where our service providers operate.

10. Children’s Privacy

This website is not intended for children under the age of 13. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in technology, law, or business practices. Updates will be posted on this page with a revised effective date.

12. Contact

If you have questions about this Privacy Policy or our data practices, please contact:

South of East

Operated by Tropic of Capricorn LLC

Email: info@southofeast.travel